Privacy Policy

This Privacy Policy ("Policy") describes how Vivah Dwar ("we," "us," or "our"), operated through the website and mobile application at vivahdwar.com, collects, uses, stores, shares, and protects your personal information when you access or use our matrimonial platform and related services (collectively, the "Services").

By registering for, accessing, or using Vivah Dwar, you acknowledge that you have read, understood, and agree to the practices described in this Policy. If you do not agree, please discontinue use of the Services immediately.

For the purposes of applicable data protection laws, Vivah Dwar acts as the data controller responsible for your personal information.

We will respond to verified privacy requests within 30 calendar days, or as required under applicable law.

We collect information in three primary ways: information you provide directly, information generated through your use of the Services, and information from third-party sources where permitted.

We use personal information solely for legitimate purposes connected to operating a secure matrimonial platform:

Depending on your jurisdiction, we rely on one or more of the following legal bases:

• Contractual necessity — processing required to provide the Services you registered for
• Legitimate interests — fraud prevention, platform security, and service improvement, balanced against your rights
• Legal obligation — compliance with applicable Indian laws, court orders, and regulatory requirements
• Consent — for optional marketing, non-essential cookies, and certain sensitive data uses where required
• Vital interests — rare situations involving safety of an individual

• Only admin-approved, active profiles appear in search and match results
• Phone numbers and photos may be hidden from non-premium members based on your settings
• Verified badge status indicates ID document review — not a guarantee of character or intent
• You control visibility of specific fields through profile privacy settings where available
• We never sell your personal data to third-party advertisers or data brokers

Verification data is accessed only by authorized administrators and is stored securely. ID documents are used exclusively for identity confirmation and are not publicly displayed on your profile.

We engage trusted third parties who process data on our behalf under strict contractual obligations:

• Cashfree — payment gateway processing (PCI-DSS compliant infrastructure)
• Email delivery providers — transactional and notification emails
• Cloud hosting and CDN providers — secure data storage and content delivery
• Push notification services — web and mobile alerts
• Analytics providers — aggregated, anonymized usage statistics where enabled

These providers may only use your data to perform services for Vivah Dwar and must maintain appropriate security standards. We do not authorize them to use your data for their own marketing purposes.

We retain personal information only as long as necessary for the purposes described in this Policy:

• Active account data — retained for the duration of your membership
• Deleted accounts — core data removed within 90 days, except where retention is required by law
• Payment records — retained for 7 years as required under Indian tax and accounting regulations
• Abuse reports and security logs — retained for up to 3 years for investigation and legal purposes
• ID verification documents — retained while account is active and for a reasonable period after deletion for dispute resolution

We implement industry-standard technical and organizational measures to protect your information:

No method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your login credentials.

Subject to applicable law, you may exercise the following rights regarding your personal data:

To exercise any right, email privacy@vivahdwar.com with your registered email and a description of your request. We may verify your identity before processing.

Vivah Dwar is strictly intended for individuals aged 18 years and above who are legally eligible to marry. We do not knowingly collect personal information from minors. If we discover that a user is under 18, we will promptly delete their account and associated data. Report underage accounts to safety@vivahdwar.com.

We use cookies and similar technologies to operate and improve the Services. For detailed information, please see our Cookie Policy.

Your data is primarily stored and processed in India. If we transfer data internationally (e.g., to cloud infrastructure providers), we ensure appropriate safeguards such as standard contractual clauses or equivalent protections as required by applicable law.

We may update this Policy periodically to reflect changes in our practices, technology, or legal requirements. Material changes will be communicated via email or a prominent notice on the platform at least 14 days before taking effect. Continued use after the effective date constitutes acceptance of the updated Policy.